Rainbow Row: Discover Charleston's Iconic Pastel-Painted Street
Last Updated: June 24, 2026
Visitors to Charleston are instantly drawn to the charm and beauty of Rainbow Row, an iconic stretch of brightly colored homes along East Bay Street. Representing a rich part of the city's history, these vibrant dwellings have captured the hearts of locals and tourists alike with their unique architecture and multi-colored hues. Join us on this journey as we uncover the secret behind this special landmark in Charleston.
Rainbow Row, Charleston Fast Facts
| Detail | |
|---|---|
| Location | 79–107 East Bay Street, Charleston, SC 29401 |
| Number of houses | 13 |
| Architectural style | Georgian and Federal |
| Original construction | Late 1700s |
| Restoration began | 1931 (Dorothy Porcher Legge, 99–101 East Bay) |
| Cost to visit | Free to view— homes are private residences |
| Best photo time | Early morning or golden hour (~1 hour before sunset) |
| Nearest parking | East Bay Street meters; Cumberland Street garage |
| On Carriage Tour Route? | Yes — Historic Charleston Carriage Tour |
The History of Rainbow Row Charleston, SC
Rainbow Row is a block of 13 historic homes, most of which were built in the late 18th century during the period between the Revolutionary War and the ratification of the Constitution. At the time, East Bay Street was a bustling hub of commerce. Many of the houses were built by British and Scottish merchants of Colonial Caribbean heritage. The buildings featured storefronts on the first floor with living quarters above.
By the end of the Civil War in 1865, the houses had fallen into disrepair. That section of East Bay Street became known as the slums of Charleston, and by the late-19th century, the houses were mostly abandoned.
In 1920, the founder of the Preservation Society of Charleston, Susan Pringle Frost, purchased six of the homes with the hope of restoring them. A lack of funds, however, stymied her efforts and the houses remained in disrepair.
In 1931, the same year Charleston adopted the nation’s first historic zoning ordinance, a woman named Dorothy Porcher Legge bought a section of the homes between 99-101 East Bay Street with the intention of restoring them to their former glory. In a nod to the area's Colonial Caribbean heritage, she painted her new buildings in a bright shade of pink, a radical departure from the traditional muted colors that were common at the time. Other homeowners on the street soon followed suit, and by the 1950s, the row of houses had become known as Rainbow Row.
Restoration Efforts
Over the years, the houses on Rainbow Row have undergone extensive restoration efforts to preserve their historic architecture and unique charm. The houses were originally built in the Georgian style, which was popular in the United States in the late-18th and early-19th centuries. The style is characterized by symmetrical facades, simple moldings, and a central entrance flanked by windows.
In addition to restoring the homes' architectural features, the homeowners on Rainbow Row have also taken great care to maintain the bright and cheerful colors that have made the street so famous. The houses are painted in a variety of shades, including pink, yellow, blue, green, and lavender, and each one has its own distinct character and style.
Rainbow Row Myths & Legends
There are many local legends behind the striking colors of the homes on Rainbow Row. One of the most famous stories holds the colors date back to a time in the early days of the United States when sailors and merchant marines stayed in the apartments above the storefronts while they were in port. Living up to their reputations, the houses were painted in bright colors to help them find their way home after a night of revelry in the local pubs.
Among all the myths, however, the truth is much simpler. The people who restored the homes in the early 20th century wanted to pay homage to their history and association with the Colonial Caribbean merchants.
The pastel colors used to paint buildings in the islands also serve a dual purpose, one Charleston residents can definitely appreciate—to help keep the interior of the buildings cool in the sweltering heat of a southern summer.
How to Visit Famous Rainbow Row
Today, Rainbow Row is one of Charleston's most popular tourist destinations, and visitors flock to this street to take photos and admire the beautiful homes. While the houses are privately owned and not open to the public, there are still plenty of ways to explore this historic and colorful neighborhood.
Rainbow Row is located in the heart of Charleston's historic district, a designated National Historic Landmark. There are plenty of other landmarks and attractions in the area to explore, including the Battery—a park that offers stunning views of Charleston Harbor and Fort Sumter, where the Civil War began. Other favorite points of interest include the Charleston City Market, a historic market that sells local crafts, souvenirs, and food, and the Aiken Rhett House, a restored mansion that offers a glimpse into the life of antebellum Charleston.
One of the best ways to see Rainbow Row and all the historic sights in Charleston is to book an unforgettable horse-drawn carriage tour with Old South Carriage. Our guided, small-group tours are the perfect way to experience the beauty and history of our unique city! All carriage routes in Charleston operate on a lottery system to manage traffic, so if your carriage doesn't go by Rainbow Row, this street is just a 10-minute walk away from the Old South Carriage stables at 14 Anson Street.
Rainbow Row Frequently Asked Questions
Where is Rainbow Row located?
Rainbow Row is located at 79–107 East Bay Street in Charleston, South Carolina, on the west side of the street between Tradd Street and Elliott Street. It sits just a few blocks north of The Battery and Waterfront Park, and is roughly a 10-minute walk from the Old South Carriage Company stables at 14 Anson Street.
How many houses are on Rainbow Row?
There are 13 historic homes on Rainbow Row, each painted a different pastel color. The houses sit shoulder-to-shoulder in a continuous row along the west side of East Bay Street, with addresses running from 79 to 107.
Why is it called Rainbow Row?
The name "Rainbow Row" came into common use by the 1950s, in reference to the variety of pastel colors painted across the 13 historic homes. The colorful restoration began in 1931, when Dorothy Porcher Legge purchased the property at 99–101 East Bay Street and painted it a soft pink inspired by colonial Caribbean architecture. Other owners followed her lead through the 1930s and 1940s, and the name stuck.
Who lives on Rainbow Row today?
The 13 homes on Rainbow Row are privately owned residences. Some serve as primary homes for Charleston locals, while others are second homes or family-owned properties passed down across generations. Rainbow Row is a working neighborhood, not a museum.
Can you go inside the Rainbow Row houses?
No — the Rainbow Row houses are private residences and are not open to the public. Visitors are welcome to walk along East Bay Street and photograph the exterior from the sidewalk, but please respect the privacy of residents
What is the best time to visit Rainbow Row?
The best time to photograph Rainbow Row is early morning, before about 10 a.m., or during the golden hour roughly an hour before sunset, when warm light brings out the pastel colors and the crowds thin out. Spring and fall offer the most comfortable walking weather; summer afternoons can be hot, and the high midday sun is less flattering for photography.
Is Rainbow Row free to visit?
Yes — Rainbow Row sits on a public street and is free to view and photograph from the sidewalk at any time of day. For guided historical context — the stories behind each house, the 1931 restoration, and the role of Susan Pringle Frost and Dorothy Porcher Legge in saving the row.
